Jeff, you wrote about the kind of advertising that makes me yell at the TV and walk out of the room! (I’m over 50 and I don’t have to use a cane to stand up, as ads would lead you to think). Most of the ads that are supposed to entice people in my age bracket use actors who look older than my granddad did when he was 98. Being over 50 does not mean you have one foot on a banana peel and the other one in the grave. Oh, that type of marketing makes me so mad! AHHH!!! (I had to scream).

O.K. I’m calm now. Thank you, Jeff, for this exceptionally well-written article.